Interview with Monarchy Distribution's Mike Kulich.
DVD is dying. No one wants tangible products anymore.
Porn is in a gluttonous lurch - there's too much of it, it's impossible to distinguish yourself or your product, and no one pays for it anyway.
Today's new content is tomorrow's old news...
Sounds pretty depressing, especially if you're an ambitious dude in your early 20s who's just dedicated a significant amount of time learning the back end of the business.
Back end of the adult business?
Yes - everything from marketing to branding to distribution... all that stuff and more, the stuff that happens when the cameras stop rolling.
Meet Mike Kulich.
Originally from the east coast, Mike came barely legal and hungry to Southern California approximately eight years ago.
He's since developed one of the most bold and creative business models to ever grace the "dying" adult DVD market.
Mike owns Monarchy Distribution. Put simply, Monarchy collects assorted web-based adult scenes (via distribution negotiation); packages them into one of seven (and counting) carefully crafted lines; and then, via a team of experienced representatives from some of the industry's best distributors, gives these scenes a second run in front of an entirely different audience - the DVD consumer.
And you thought they were dying...
They're not!! They're out there buying collections from Assence Films, OGEE Studios, Pajama Party, Double Team Studios, Brand XXX, Black Storm Pictures, and Tranny Factory Studios - each a unique space that meets DVD consumers' particular needs, while managing to recreate that eclectic collection feel one gets from web-based content.
It's all rather genius, if you ask me... but don't take my word for it!!
Recently, I was lucky enough to have the opportunity to sit down with the king of Monarchy, Mike Kulich. Part fun-loving, part dude, all business and box-breaking creativity, Mike has managed to find a new way to make a dollar out of fifteen cents - have a listen, it's amazing.
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