Back Stories - The Rub PR’s Erika Icon

Interview with The Rub PR's Erika Icon.

According to the source of all sources, Wikipedia, public relations - or PR - is "the practice of managing the flow of information between an individual or an organization and the public." Simple enough.

Further, public relations "provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment."

Ok... so, getting organizations (like, a company or something) and individuals platforms to garner exposure to the public - difficult, but I get it.


It seems that the main purpose of PR is "to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about [the organization or individual - the client], its leadership, products, and/or political decisions." Now, THAT is starting to sound difficult...

(all quoted text here)

And Erika Icon does all this... every day... for organizations and individuals situated in the adult industry.

Erika Icon is the owner, founder, and primary publicist for The Rub PR. She represents adult performers and adult business (and a few lightly mainstream, not-quite-adult clients), helping them to develop, maintain, and further a specific message and image. Which sounds like an incredible task.

Erika took some time out recently to chat with me about her work, the highs and the intensities, and her desire to give back to the community in what's really an eye-opening account of only some of what an adult publicist goes through - have a listen!!

* * *

This, and all PVV podcasts, are also available on iTunes here.

PVVOnline – Critical Commentary on Adult Production


  • HT09

    Why is a publicist being interviewed? I dont see any of her clients being interviewed by you? From what I’ve read and heard about this woman, Im surprised she has a business at all.

    Oct 7, 2012 at 2:37 pm
  • dr chauntelle

    @HT09 - thanks for your comment and your question. It’s a legitimate one.

    re why is a publicist being interviewed? The answer is, quite simply, because she’s a member of the adult industry. She contributes to the adult economy and the overall community. One of PVV’s foremost goals is to show the diversity of the adult business - there are far more people involved than just those in front of the camera. In that respect, Erika has every much a right to be interviewed as the next person working in the adult industry.

    As far as interviewing her clients, I invite you to look a little closer at the public interviews I have done. I have interviewed some of her clients - whether or not people continue in the same business contracts though remains to be seen. Someone who was her client one day may not be the next.

    And re “From what I’ve read and heard about this woman, Im surprised she has a business at all” - that I cannot speak to. In any community and especially in a community as isolated as the adult industry, people are bound to have differences of opinion. Relationships built and disappear over time, as do people’s reputations.

    My enterprise is to show the adult industry as diverse, dynamic, occasionally awesome, and often problematic - basically just like any other industry or subculture out there. I may have personal feelings about certain issues and/or specific parties, but unless we’re talking about piracy (awful!!) and/or instances of inequality (also awful and often misrepresented by the wider media), I try to stay out of it.

    hope that helps :)

    Nov 1, 2012 at 1:32 pm